Our brief was to raise awareness of Wasabi’s seasonal sushi menu through clever playful copy headlines. The challenge was to take a non-traditional food item and make it festive. We provided multiple brand building messages incorporating sushi within traditional seasonal themes.
Wasabi then created street advertising, window vinyls, packaging and prompts to showcase these messages. We also created a seasonal tongue twister on staff uniforms and an engaging social media prompt - ‘Sushi-lise’.