We were asked to to create an elevated creative language and mood for a new product range. Senses was positioned as Avon’s most innovative and exciting range and needed a look and feel that would appeal to a global market. Our solution was to communicate the lifestyle and mood that the fragrances evoked. On launch, sales exceeded all predictions across the world.
The range consisted of shower gels, bath foams, liquid soaps, body lotions, hand wipes, gels and soaps.